International Trade
Made Easy

Grow your international sales quickly and simply in more than 100 countries and 80 channels with Arcade’s fully-managed cross-border marketplace solution.


Selling internationally not only means greater and more diverse audiences, but also offers opportunities to optimise marketing efforts; from capitalising on global shopping events
to matching inventory with local seasons.

$6.5 Trillion

Global ecommerce will be worth $6.5 trillion by 2023.

$1.9 Trillion
of global transactions will take place cross-border.


Marketplaces accounted for 57% of all global online retail sales in 2019.

This figure is expected to rise to 65% by 2025.

The Problem
Selling cross-border on marketplaces is resource-intensive and is
layered with operational complexities.

Establishing contracts with each marketplace.

Creating a store for your company to sell your products on marketplaces around the world requires you to establish terms and legal contracts with those marketplaces. The varying laws and regulations in different countries can make this challenging to navigate.

Technically integrating to each sales channel through an API.

Once you have established a contract with a marketplace, you will need to technically integrate your real-time inventory catalogue with their seller API. As different marketplaces will have different technical infrastructures, you will need to create several integrations.

Providing automated data management, localised content and customer service.

When you are set up and ready to sell on marketplaces around the world, you will need to automate your processes; as well as ensure that your listings are localised and that your customer service team can offer support in the buyer’s local language.

Managing cross-border shipments and returns.

As you will be selling on marketplaces internationally, you will be shipping cross-border. This requires different processes than domestic shipments such as tariffs and documentation. In addition, you will need to manage returns if the buyer is unsatisfied with their purchase.


Managing payments and multiple currencies.

Different countries have different currencies and buyers have varying preferences of how to pay. For example, Chinese customers may prefer to pay in Yuan via WeChat. It’s important to manage all of these and consider the exchange rate implications.

Managing local taxes and other legal compliances.

Each country will have its own tax regulations and legal requirements for selling into the country. It’s important to understand the laws in the countries you wish to sell into as you could find yourself in legal trouble should you misinterpret these guidelines.

Exporting to the EU after Brexit is only expected to become more

challenging as UK retailers navigate changes in logistics, compliance, 

tariffs and documentation. That’s where Arcade comes in.

The Solution
Arcade act as the merchant of record to enable your cross-border trade strategy
in over 100 countries and 80 marketplace channels.

Global Strategy



Localised Designs

Localised Content

Marketplaces Integration

Customer Service



Through our warehouses in Derbyshire, we have the ability to import, receive, store, pick and pack your products, as well as handle customer returns.

This fully-managed solution, from marketplace integration, to distribution and returns; offers trouble-free expansion into the UK.


Exporting Is Great

We Are Pentagon Group is proud to have partnered with the Exporting Is Great initiative. This offers us confidence in ensuring cross-border success for our clients in a post-Brexit environment.


We Are Pentagon Group has been ISO27001 accredited for three years. This is the gold standard for information security management. Clients trust us to manage their data and that of their customers.

Our Marketplaces
Our established relationships with global marketplaces allow us to secure the best
commercial terms and provide expert insight into consumer behaviour and expectations –
helping you to sell the right products in the right markets.

Our technology integrates with marketplaces including:

Sell on Amazon
Sell on Lazada
Sell on Zalando
Sell on Rakuten
Sell on Afound
Sell on Myntra
Sell on AliExpress
Sell on
Sell on
Sell on Cdiscount
Sell on Coupang
Sell on FashionUP
Sell on Fruugo
Sell on Go Sport
Sell on FNAC Darty
Sell on La Redoute
Sell on Newegg
Sell on Qoo10
Sell on Shopee
Sell on Spartoo
Sell on SportChek
Sell on Trademe
Sell on Wish
Sell on Privalia
Sell on
Sell on Yahoo! Japan

Trusted by the UK's leading brands.

As a market-leading service and technology provider, we are proud to have more than a
decade’s experience working with some of the UK’s biggest brands and retailers.

“The Arcade commercial model is shared success, which means they believe in themselves and are always looking to drive Sports Direct into new marketplaces."

Niall Sutherland
Frasers Group

Marketplace Success Factors

Our experts have over a decade’s experience in trading and working closely with online
marketplaces. We know what it takes to be successful on marketplaces.


Our technology integrates directly with marketplaces around the world and offers unmatched speed-to-market.

Product Data

Our product descriptions are relevant and speak to the language and needs of international markets.


Our international customer service network allows us to respond to customer queries in their local language and time zone.


Our marketing reflects shopping events during the year, local seasons, and market conditions on the ground.


Product Mix

Our wide product mix enhances customer choice and presents us opportunities to up-sell your products.


Partnership Insights

Our established partnerships with global marketplaces provide us with expert insight to dominate your category.

Arcade exists to remove the complexities of
international expansion for brands, retailers and