Navigating Australasia: Ecommerce Landscape and Leading Local Marketplaces
Australasia is an exciting ecommerce region, where Australia and New Zealand are emerging markets that will soon attract the attention of many international brands and retailers. Not a long time ago, selling in those remote regions from Europe would have been complex, but with the acceleration of ecommerce and online marketplaces, trading has become easier and more accessible than ever before.
Australia and New Zealand, combined, have a ‘digital population’ of 27 million, with 89% and 94% of the population connected to the internet, respectively, which translates to a broad audience for brands and retailers to reach. In both countries, the cross-border trade rate is higher than average, as shoppers are hungry to purchase goods that are not currently in their domestic markets.
One of the other benefits of selling into Australia and New Zealand, is that they are both English speaking countries. Therefore, foreign sellers don’t need to make a significant investment in local translation and customer services, as most Asian regions require. Furthermore, Australians and New Zealanders are wealthy, with a country that is economically developed and has solid logistic infrastructures.
According to the latest data of SimilarWeb, eBay and Amazon are the most popular marketplaces in the regions. Still, local marketplaces cover a strong position in the markets and are gaining popularity among Australasians. In the following sections, we will present and provide key insights about those local marketplaces that are less known, but offer a plethora of opportunities for merchants.
Trade Me is the highest-trafficked local online marketplace in New Zealand, offering a wide range of products, from apparel and books to home & garden and electronics. The features of this platform may recall a very well-known marketplace, eBay, as Trade Me functions as an online auction site.
Founded in 1999, the marketplace is one of the Trade Me Group Ltd. businesses, which also owns other sister businesses, including Trade Me Property, Trade Me Jobs, and others. Still, Trade Me Marketplace is a famous and beloved shopping platform by New Zealanders; indeed, 96% of its 18.48 million monthly visits are from New Zealand.
Ranking as the fourth most trafficked online marketplace in Australasia, Catch.co.au presents itself as “Australia’s favourite place to shop online”. Part of the Wesfarmers Group, this local marketplace has had Australians as the primary and key audience target since 2006.
With 7.65 million online visits and a new order placed every 2.1 seconds, this shopping platform is growing rapidly, gaining thirty-thousand new consumers every week. Catch offers a comprehensive product choice mainly divided into twelve categories, such as fashion, beauty, electronics, and more.
Suppose you are a fashion brand or retailer seeking a gateway to Australasia. In that case, The Iconic marketplace should be one of the solutions to consider, as it is the number one fashion and lifestyle shopping destination in Australia and New Zealand.
Founded in 2011, The Iconic is part of the Global Fashion Group that also holds well-known marketplaces in other parts of the world, including Dafiti (Latin America), Zalora (Southeast Asia) and LaModa (CSI). Today, the platform records over 17 million online visits every month and has more than 3 million app downloads.
Recording around 4 million monthly online visits, MyDeal covers the sixth position as the most trafficked online marketplace in Australia. Since its launch in 2011, MyDeal operates exclusively in Australia, providing Aussies with the best prices across various product categories such as Home & Garden, Electronics and Baby & Kids products.
Today, the marketplace displays 300,000 million products on the site and has delivered over 2 million parcels to its online shoppers. If your business sells household goods, it would be wise to join the 800 sellers actively trading on MyDeal.
As a market-leading ecommerce service provider, Arcade Retail provides a flexible retail solution that makes simple selling across international borders via online marketplaces, including Catch and Trade Me. Get in touch today to discover how we can make your cross-border expansion easy!